We chose not to make a big deal about the DVR-friendly KFC spot that encourage viewers to replay the commercial to locate a special code word that can be used to get a $1 off coupon for its Buffalo Snacker sandwich because, well, we don’t see what the big deal is. We’re guessing all the advance publicity KFC is generating for the spot which debuts tonight isn’t to force viewers to rewind to view the code but because the spot sucks and they are doing anything they can to get people to view it. Don’t bother. AdFreak already did the viewing for you at the KFC site and found the secret code word to be, surprise, “Buffalo.” If you really really absolutely must have this deep fried nightmare of a sandwich, forget the spot and just enter the code at the site.
