Kevin Spacey Recruits Type E* Talent For E-Trade

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Well after dumping the baby, E-Trade wanted something different. And Ogilvy is delivering different. After kicking off with Epic Musical in which people break into song because they are Type E people, Ogilvy has given us Frank Underwood.

OK, it’s not Frank Underwood, it’s Kevin Spacey being, well spacey in yet another goofy ad about Type E people. In this ad, Spacey is a talent scout for Type E people and while he isn’t channeling Frank Underwood, you can’t help but see a mischievous Frank inside this E-Trade version of Kevin Spacey.

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Steve Hall

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