Tonight Verizon debuts this spot for its “This is FiOS; This is Big” campaign.
Put together by McCann Erikson, New York, it depicts Celtics player Kevin Garnett as a guy who can poke fun at his own rich-ass, gratuitous-technology-loving self.
Yeah. It’s the “I’m human too! Now let me image-bomb you with everything you can’t afford” shtick.
After a comically apathetic technician sets up Garnett’s multi-room FiOS, the athlete steamrolls a beat too quickly into his million-dollar line: “So you mean whatever I record here, I can watch over here … or here … or here…?”
Each “here” (and there are more!) is punctuated by a camera leap to yet another room in his lavish mansion: eyefuls of beaded chandeliers, heavy draperies, gilded paintings and Ming vases, all in the dull color palate of a risk-averse hotel suite.
A half-hearted fist-bump seals Verizon’s fate as an unsuccessful peddler of poor gimmicks.
The ad comes off as a poor man’s version of this, which also goes “here, here … aaaaand here!” but excels where Verizon fails. (It’s funny.)
