Kevin Butler Returns to Sony to Pimp New Play

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Wait, what? He just left! And now he’s back? What the hell are we talking about? Sony’s fictional VP Kevin Butler who recently left to take a job at Economy Flooring. Well, now he’s back and ready to take part in the brand’s new Long Live Play campaign.

The campaign reiterates a new, lower price for the PS3 as well as sets up the brand for a new position on gaming: full-on, no holds barred, unadulterated play.

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Steve Hall

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