Wait, what? He just left! And now he’s back? What the hell are we talking about? Sony’s fictional VP Kevin Butler who recently left to take a job at Economy Flooring. Well, now he’s back and ready to take part in the brand’s new Long Live Play campaign.
The campaign reiterates a new, lower price for the PS3 as well as sets up the brand for a new position on gaming: full-on, no holds barred, unadulterated play.
