Dancing With the Stars’ Kelly Monaco and former Burger King queen Brooke Burke are bringing Gillette’s NoScruf campaign (previously) to New York’s Herald Square today around noon with a rally to carry the movement’s message: we aren’t going to shave until you do. Boston’s Digitas created the faux, Geocities looking site to launch the cause that encourages men to shave – with Gillette razors, of course – by threatening men with women who don’t shave. At the event, there will, apparently, be an army of unshaven women freaking out the men of New York. It’s the double standard kind of thing. Public relations firm Porter Novelli organized the event. If anyone attends, please send us pictures.
