Disguised as an editorial employment article in the Toronto Star, Kellog is promoting its All-Bran cereal with William Shatner, under the headline, “Baker, Underhill, Tilly and Taylor – Appointment Notice” and the copy “Bob Baker, President and Chief Bean Counter of Baker Underhill, Tilly and Taylor Chartered Accountants is pleased to announce the appointment of William Shatner as Receptionist and Managing Director of Making Fibre (this is Canada, remember) your friend.” It goes on in the usual, droll announcement-like tone explaining how Shatner will increase awareness at the firm about the benefits of fiber and how Kellog products will playa part in that effort. Inkygirl took a picture of the ad so you can read the entire copy.
