From Kellogg: “Michael’s most recent behavior is not consistent with the image of Kellogg. His contract expires at the end of February and we have made a decision not to extend his contract.”
How fickle is sponsorship. You win all those golds and everybody loves you, then you smoke one joint* and those self-righteous cereal-peddlers won’t even look you in the eye.
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* Okay, so what if it was a bong?
