Katy Perry, David Beckham Front New Adidas Campaign

katy_perry_adidas.jpg

With big names like Katy Perry and David Beckham along with athletes Lionel Messi and Derrick Rose, Adidas is out with a new, two minute long video, part of the brand’s All Adidas ad campaign. According to Adidas Global Brands Executive Board member Erich Stamminger, the campaign’s concept, “brings together the diversity of the brand under one strong roof. From the court to the catwalk, the stadium to the street, we are giving an authentic statement with credibility that only Adidas has.”

From the two minute video which features a new track from Justice called Civilization, :30’s and :60’s will be cut to air on television and in cinemas.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Mindfulness begins long before peace: it begins with learning to stay

Mindfulness begins long before peace: it begins with learning to stay

Hack Spirit

The fire at a Zen monastery is a reminder that Buddhist teachings are meant to be lived, not admired

The fire at a Zen monastery is a reminder that Buddhist teachings are meant to be lived, not admired

Hack Spirit

Oxford’s expanding mindfulness research reflects a deeper shift in how inner life is being understood

Oxford’s expanding mindfulness research reflects a deeper shift in how inner life is being understood

Hack Spirit

In a distracted age, learning to notice may be a form of self-protection

In a distracted age, learning to notice may be a form of self-protection

Hack Spirit

As social media’s emotional cost becomes harder to ignore, a quieter inner life is starting to look radical

As social media’s emotional cost becomes harder to ignore, a quieter inner life is starting to look radical

Hack Spirit

New research may be confirming what meditators have long known: inner training changes the quality of experience

New research may be confirming what meditators have long known: inner training changes the quality of experience

Hack Spirit