Katrine Yields Untimely Ad Placement

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Adrants reader Ted Karlen thought we’d be interested in an example of yet another unfortunate ad/context placement. And he was right. He tells us, “Starting on page 72 of the October issue of Stuff magazine, there’s an ad for Southern Comfort liquor. The first part offers a chance to win a free trip to the company’s “Voodoo Music Fest,” in, um, New Orleans on October 29-30. Worse, the next page introduces Southern Comfort’s now-incredibly inappropriate slogan: “Born in New Orleans (where anything can happen).” Oops.

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Steve Hall

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