Saatchi & Saatchi Frankfurt came up with unique, interesting and very targeted method of convincing those too drunk to drive to consider other methods of travelling home after a long night of drinking. During Saint Patrick’s Day this year they changed the lyrics to karaoke songs replacing them with don’t drink and drive-related lyrics.
The strategy can be summed up quite simply. If you’re drunk enough to sing karaoke, you’re probably too drunk to drive. Effective targeting if you ask us.
