Big Bang Theory hottie Kaley Cuoco will appear in a Saatchi LA-created Super Bowl commercial for Toyota next month. As a run up to the ad, consumers will be offered the chance to have their picture appear in the ad as part of the brand’s Get in the Big Game promotion.
From January 4 through January 12, people can submit their photos to Instagram or Twitter with the hashtag #wishgranted (hmm, that sounds dangerous) for a chance to appear in the February 3rd ad. One photo will be chosen.
Of the promotion, Toyota VP Jack Hollis said, “Not only are we pumped to have Kaley as part of our Super Bowl commercial, but we’re also excited to give fans a chance to have their photo appear in a nationally televised Toyota spot during one of the biggest sporting events of the year. We look forward to sharing our commercial with the millions of viewers who tune in to watch the ultimate football showdown.”
Details on the ad’s creative approach will follow in the coming weeks but Cuoco did say, “When I saw the concept for the commercial, I knew it was something I wanted to do. I’ve had a great time filming and am excited to see the finished product.”
So are we.
