I just showed a Sexually Active Female Friend (SAFF) a spot from the latest campaign for K-Y Intense — a product that claims it’s scientifically proven to get girls off harder.
SAFF’s response: “This makes me entirely uncomfortable.”
o Shocked:
Yeah, but it’s the okay kind of uncomfortable though. The cool thing about this triage of awkward bedtime moments, orchestrated by Mother/NY, is that it isn’t cheesy ’90s-reminiscent soft porn — which is something you kinda expect from a brand like K-Y, whose entire modus operandi is to slick you up for the horizontal disco.
We digs ’em. (Especially the one with the uber-long silence.) For a product whose promise we hardly take seriously anyway (intensify the O? Bitch please), Mother’s slapstick formulaic approach hits the right note.
