K-Fed Proves Surprisingly Good for Something

  • 1 min read
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Even if he can’t sell CD’s, Kevin Federline proves he can generate buzz by sole merit of his complete lameness. And it’s nice when you can get attention by being yourself.

Nielsen BuzzMetrics reports that the latest ad deal for the Speared ex-beau accounts for a whopping 26% of all Super Bowl ad-related blog conversations between January 14 and January 21. The figures cap at 49% on January 17. Compare those beans with the ’06 figures.

“Sometimes the counter-intuitive or ‘campy’ choice of spokesperson yields the highest pre-game buzz dividend,” Nielsen CMO Pete Blackshaw explains. “Nationwide saw a similar lift last year with the use of retro-star MC Hammer, and this helped them take a higher share of mindshare leading to the game.”

Congrats to K-Fed. Guess there really is a calling for everybody.

Picture of Steve Hall

Steve Hall

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