JWT plans to run a spot in Mad Men’s upcoming DVD set, spelling MAD MEN out with letters and logos from its client roster. Tagline: “Making brands famous since 1864.” See it right here.
“All I’m looking for is a nod of the head and recognition for what JWT is,” CEO Bob Jeffrey whines. Which begs the question: from who?
To answer that riddle, AdWeek gleaned perspective from Chris Vollmer, a Booz Allen-based media guy: “It’s an industry play rather than a consumer play, because I can’t see how it would make sense to a consumer.”
Aww. JWT needs a shoulder-punch from its peers. Before leaving work today, call your nearest JWT creative and tell ’em you really like what they’re doing with, I don’t know, Kit Kat.
