Just For The F of It, Fuse Launches Cable Affiliate Site

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JUXT Interactive has created a site for music channel fuse called Just For the F of It, a co-branded site in participation with cable providers that will help cable ISPs reach a younger demographic by leveraging fuse content. Content will include featured bands, fuse programming highlights, and the musings of Mark Hoppus, the former Blink 182’r who has built a huge fan base in the blogosphere. It also introduces future web stars Francois the French Ferret and the Fugly Fairy, and offers desktop icons, downloadable stickers, and Easter-egg music downloads. While the site’s interesting, it, unfortunately, is no MySpace killer yet. But that’s really not the point. It’s goal is to provide an actual reason for someone to go to their usually dreadful looking cable ISP’s site.

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Steve Hall

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