Men have fantasies. Lots of fantasies. And We’re not just talking about sex here. In this new commercial for J.P. Morgan Chase from Mcgarrybowen, we see a man doing the James Bond thing to get a stolen credit card back. But, as we find out, he’s only doing it in his mind while taking a call from Chase alerting him to some fraud on his card.
As with most male fantasies, it’s all about action, car chases death defying stunts and fancy footwork. Nothing out of the ordinary except for the fact guys in these sorts of commercial always seem to be, well, average looking. Very un-James Bond-like, in fact. While many commercials are filled with stunningly beautiful or mouth waveringly sexy women, we can’t seem to get rid of the Verizon Dad and his ilk. Perhaps, not unsurprisingly, its because the guys who create these commercials (and it is all guys in this case) love to look at beautiful women but want nothing to do with any man who might be better looking than them. So, we get Mr. Average who always seems to end up with Mrs. Amazingly Hot.
To be clear, this is not an advertising thing. Look no further than Jim Belushi’s According to Jim or that other show with the chunky UPS guy and the hot wife. Is this not the endless perpetuation of the double standard? We can all sorts of hot looking women combined with mundane looking men but if anyone tried to create something featuring amazingly hot men and mundane looking women, well, it just wouldn’t fly as well.
We all like to look at pretty things but for some reason, it’s OK for guys to be not so pretty whereas it’s not so OK for the women to be not so pretty. What’s up with that? Certainly, this isn’t the case all of the tine but it is quote prevalent. Crassly, we love to fantasize about ourselves in all kinds of situations with the most beautiful of women. Realistically, we know this never happens and that to desire women only for their beauty isn’t one of the nicest qualities to posses nor display.
OK, how we got from a pretty good credit card ad to the analysis of the portrayal of men and women in society escapes us so we’re going to stop. We think we could probably write a book on the topic but we’ll spare you that boredom for now.
