In its first use of a celebrity spokesmodel, designer jeans grand daddy Jordache has signed a deal with Hollywood actress Brittany Murphy, 27, to appear in the company’s ad campaign, shot by famed photographer Patrick Demarchelier on an estate in Hariman, New York. Jordache hopes to breathe new life into the 30 year old brand that rose to popularity in the 70’s. The campaign will break in September.
UPDATE: In Comments, Linda gives us a bit more background on the minds behind this campaign. Funny how press releases leave out so much information. Anyway, she wrote: “The creative mojo behind this campaign is ink&co, the hyper-cool SOHO agency that’s done everything from re-fashion the L’eggs egg to design ALL the signage stuff for 7thonSixth every fashion season for the last 14, to creating CURVATION (that brand of VF Intimates with Queen Latifah as its voice), to creating the look and feel of the soon-to-be-released hit video poker game ‘STACKED with Daniel Negreanu’. Sam Sohaili’s winning ink&co creative even beat out BBDO and that other Sam (Shahid)… quite the coup. But wanna know the biggest behind-the-scenes surprise? Sam turned out to be one of those Redford-esque ‘horse whisperers’… who the hell knew?! Sam…what else can you do???”
