If you’ve been in the online industry longer than a day or two, you’ve certainly heard about a company called Joost which is, seemingly, about to turn the world of online video and television on its head. Still in private beta with an official launch date set for several months out, Joost describes itself as “free TV, with the choice to watch alone or with friends. Joost is packed with internet tools such as instant messaging and channel chat, allowing people to really share the TV experience. It’s a completely secure platform for content owners that respects their rights, while protecting and enhancing their brands. And it’s an incredibly flexible way for advertisers to reach a truly global audience, in ways that really work. Joost isn’t just video on the internet – it’s the next generation of television for viewers, content owners and advertisers everywhere.”
We signed up for the beta months ago and hope to get the invite soon. Barring that, we plan to storm the stage during ad:tech San Francisco April 26 at 9:30 AM, when Joost EVP of Advertising David Clark gives his keynote and demand, a login! OK, so maybe we won’t actually storm that stage but we might politely shake his hand and beg.
Joost is sure to be one of the next proverbial “greatest things” to come along. It does sound like it will shake up the way TV is consumed. We can’t wait.
