You’d think Jolt wouldn’t have to try hard to be grassroots considering they survive on high school hearsay about the soda’s cracklike qualities. Yet somehow here they are, failing at the fresh-faced amateur game. The video, enthusiastically entitled “There’s a new king in town!” really says it all. But if you need a bigger clue, here’s a cut out of Jolt PR email:
“I am here to share a video created by a bunch of college kids in the spirit of the season and in appreciation of Jolt- the most highly caffeinated beverage in the universe!”
