Jolly Ranchers: For People Who Talk to Turtles

jolly_rancher_turtle.jpg

Hmm. Not quite sure whether or not this Jolly Rancher commercial featuring a talking turtle who flies and has ray gun eyes is a veiled reference to the fact Jolly Ranchers are like hallucinatory drugs but Olivier Agnostini who created the spot just may have been on drugs when he dreamt up the concept.

Part of a PopTent crowdsourcing effort, Agnostini commented on the choice of turtle saying, “This could not just be any turtle. I had to give the turtle some sort of power. And since the turtle was limited in terms of mobility (turtles aren’t very good at karate) I figured lasers would be an easy and funny defense mechanism. And who doesn’t love lasers?”

OK then.

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Steve Hall

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