This is one of those commercials that falls in the “epic” category. Epic for its creativity. Epic for its execution. Epic for what it represents. OK, now that we have the platitudes out of the way, we can get down to the details.
Hoping to align itself with Brazil’s impending awakening as a global giant, Neogama/BBH, which handles Johnnie Walker in Brazil, came up with Rock Giant. Out of the mountain known as Sugar Loaf slowly arises a gigantic rock man who, by the commercial’s end, is off walking the Johnnie Walker Walk.
The commercial closes with the copy, The giant is no longer asleep. Keep walking, Brazil.” Post-production for the spot was handled by The Mill which haad its work cut out for it giving life to the towering Rock Giant.
