Well this is lame. So Dannon has released its Super Bowl ad for this year and its a big let down. The teaser, which the brand released last week, delivered much more of a giggle with the camera panning to Bob Saget and Dave Coulier after Stamos finishes watching the game…and eating his Dannon Oikos yogurt.
In the actual ad, Stamos is basically re-enacting his 2012 Super Bowl ad in which he woos a woman at the kitchen table. The 2014 spot hinges on exactly the same scenario except it gets quite shockingly dirty for a Hull House-themed approach to things.
After the dirty bit, Saget and Coulier show up to clean up Stamos’ mess. And to lob a few lame jokes. It really doesn’t work. The teaser, however did.
And regarding the whole notion of the teaser. If you’re going to tease something, that means you don’t actually show it. Showing Saget and Coulier in the teaser defeats the purpose of the fact they might appear in the ad with Stamos. Knowing they’re going to appear takes the fun out of the approach.
