John Malkovich Gets Deep With Siri

Steve Hall

May. 24, 2012
1 min read

Continuing what appears to be a current fixation with celebrity, Apple is out with two new Siri commercials featuring John Malkovich created by TBWAMedia Arts Lab. In one, he asks the usual questions such as the weather, what his evening looks like, where he can get linquicia and for Siri to tell him a joke. In another, Malkovich seeks the meaning of life. Siri has a boatload of advice including “don’t get fat.”

Malkovich follows previous star-studded work with Samuel L. Jackson and Zooey Deschanel.

Some have debated the “upscaling” of this campaign. We just find it amusing. Seeing celebrities asking Siri things they, in real life, probably just ask their assistants.

Steve Hall

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John Malkovich Gets Deep With Siri

Steve Hall

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Research suggests that quiet charisma isn’t about being mysterious or playing hard to get — it’s about being so secure in yourself that you don’t need to fill every silence or explain every choice, and that self-possession is what people find irresistible

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