Speaking at the Association of National Advertisers’ Integrated Marketing Conference, Joe Jaffe calls out five brands for abusing or not taking advantage of the increasingly social nature of media or, to paraphrase his new book, Not Joining the Conversation. From Sony’s fake PSP blog to the fight between T-Mobile and Engadget over the color Magenta to Target’s refusal to engage with a blogger who took issue with one of the brand’s billboards which showed a woman on Target’s target.
