Joe Jaffe of Life After the 30-Second Spot and Across the Sound fame has launched a new marketing company icalled Crayon which will make its debut inside Second Life this Thursday. The company intends to be a bit different than your typical marketing firm focusing on social media and the tenets Jaffe set forth in his book. Joining with Shel Holtz and Neville Hobson from For Immediate Release and CC Chapman from Accident Hash and Managing the Gray, Jaffe will dive head first into the world of conversational marketing and his belief that companies which refuse to believe marketing is a conversation rather than a one way information dump are doomed to die.
