Not necessarily sure what to make of all of this but, if anything, when Joe Jaffe is involved, it’s bound to be a gleeful tempest in a teacup though one which manages to capture quite a bit of attention as well as achieve marked significance and success. Jaffe asked everyone who was planning to buy his new book, Join the Conversation, yesterday on Amazon so that the book would climb the daily sales charts. And climb it did.
At 8:52AM, the book was listed at number 4,840. By 6:23PM, the book has risen to number 26 overall and the second most sold business book of the day behind Alan Greenspan’s book. Whether or not cramming all his book sales into one day will make him more money is unclear but that doesn’t matter to Jaffe. He wants to get people involved, more so that they normally would. He’s turned the mundane process of buying a book into a communal event of sorts which is in complete alignment with the subject matter of his book.
