Jim Beam Wraps Las Vegas Hotel

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Last week, Jim Beam placed what is said to be the world’s biggest outdoor ad for a distilled spirits company. A 32,000 square foot building wrap measuring 400 feet tall will be affixed to the Rio All-Suite Hotel & Casino in Las Vegas covering 40 stories of the hotel.The ad is celebrating September being named National Bourbon Heritage Month. Damn. We’re gonna have to start drinking Manhattans again. (Image courtesy of Miss Shari via Flickr.)

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Steve Hall

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