Did you know that when bourbon ages, the portion that’s lost to evaporation is called the Angel’s Share? Did you know the portion that stays trapped in the wood when the barrel is emptied is called the Devil’s Cut? Well, at least according to Jim Beam it is.
The brand is out with a new commercial touting their Devil’s Cut bourbon. And it’s the story of Angel falling for Devil. But what’s this ad really saying? Angels will always fall? Guys will always go for the hot girl? Bourbon will make you drunk and lose common sense? All voiceovers must sound like old school movie trailers?
Who knows.
