Timed to deflect attention away from sister Ashlee’s unfortunate Saturday Night Live mishap, Jessica Simpson has entered into a $10 million licensing agreement with New York’s Andrew Sports Club to introduce a line of junior sportswear (Jessica Juicy?), kid’s clothes, dresses, hats, watches, jewelry and, of course, underwear. The line will hit stores in time for next year’s back-to-school Simpson recently debuted a line of edible body fragrance and a line of branded home furnishings has been mentioned as well. Simpson will introduce the clothing line on her MTV show, The Newlyweds.
