Jessica Simpson in Marketing Deal With Clean Perfume

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The beautiful Jessica Simpson has signed a deal with Randi Shinder, founder of Clean perfume, to create a line of lickable fragrances called Dessert. I don’t know who would actually want to lick perfume but the New York Post wonders if Dessert will come in “Buffalo wings” or “Chicken of the Sea” flavor. I hope the obvious advertising headline, “Lick me, baby,” is left on the wall in the creative conference room.

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Steve Hall

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