Along with her sister, Ashlee, and claiming not to know whether Hershey Food’s Ice Breakers Liquid Ice breath mints are liquid or ice, Jessica debates the conundrum with Ashlee as only two bimbos could. In the commercial, which promotes Hershey’s Liquidorice website, Jessica says, “As a busy newlywed and singer, I know how important it is to have fresh breath. Whether it’s liquid or it’s ice — Ashlee seems to think it’s both — Liquid Ice does the trick. But I’m a little stumped, so I’m hoping everyone will try it, decide for themselves.”
While Hershey Foods SVP and CMO Thomas Hernquist said, “We are extremely excited to announce our partnership with Jessica Simpson. Jessica is very energetic, fun and sociable so she’s a perfect match for our new product,” in the back of his mind he was actually wondering, “How long is this stale, so yesterday homage to Simpson stupidity going to be milked?”
