For Jersey’s Newport Associates Development Corporation, agency woods witt dealy & sons put together a clever campaign that revolves around a family just getting by in NY – inside a closet that belongs to the wife’s in-laws.
The answer to their problem is just one stop away from Manhattan. “Get more out of New York. Move to New Jersey,” the ads admonish.
We recently cooped back in with our parents for a few weeks to save cash in preparation for our own move to New York. Some aspects of being back with mom and pops just don’t jive with our imagined adulthood. Like the violating way they have of throwing doors open – bathroom doors, bedroom doors, doggy doors – at all hours of the day or night.
Can you imagine trying to procreate (for the betterment of the Human Race!) or even just change clothes in those circumstances? It’s impossible. It’s uncivilized. It’s apparently avoidable with a cost-effective move to Jersey.
The campaign includes banner ads and a website with swanky music that became annoying after the first five seconds.
Life in a closet – or on any square footage that’s micro-managed by your parents – is not fun. So hey, there’s always the Garden State.
