JCPenney Talks to Teens (The Approved Version)

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As a follow up or, perhaps, as the fodder that caused the creation of of the famed Speed Dressing JCPenney unauthorized commercial, Saatchi has gone all the way back to the teen heyday of the early 1980’s as represented by John Hughes’ The Breakfast Club and intends to use the movie as the basis for its back to school campaign this summer.

Famed scenes from the movie will be recreated for cinema, TV, print, mobile and online ads to the (remade) tune of the movie’s Don’t You (Forget About Me) by Simple Minds. Breaking July 18, Saatchi hopes to use the movie’s clique-focused story line to launch a United Colors of Benetton-style campaign which will likely be cleansed of any Neo-maxi-zoom-dweebie – style name calling so as to meet today’s intensely conservative, PC-obsessed culture.

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Steve Hall

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