Tuesday night in Cannes, New York’s Droga5 took home the Outdoor Grand Prix for its Microsoft Bing work, Jay-Z Decoded. The campaign placed pages from Jay-Z’s autobiography on outdoor boards, posters, kiosks and, where existing media didn’t exist, customized placement such as pizza boxes, plates and burger wrappers, in relation to the autobiography’s content. Fans could locate particular pages of the campaign by playing an online game which would give clues, via Bing’s mapping and search functionality, as to the boards’ locations.
All of the Outdoor Lion winners can be viewed here.
