Here’s an interesting approach that calls attention to skin cancer prevention. Of course, it’s flawed because the sun can reach you even when you are in the water. Anyway, in this Peruvian ad, we see a bikini-clad lady make her way into the water. She is accompanied by the theme from Jaws. We here the theme song until she dips under water signaling the danger is over. That, of course, is the flaw but we get what the creators intended. Cover up. Keep yourself shielded from the sun’s harmful rays.
