Well here’s a fun way to promote a brand which lives within the mundane toiletry category. Lion Corporation, a large toiletry brand in Japan, gathered together families from all over Japan and had them recreate poses from their favorite photos taken years ago. The new photos were shot in the same location at the same angle with the subjects wearing the same clothes they wore in the original photo.
The ad, called Time Slip Family, is much more enjoyable to watch than most toiletry ads which focus on the clinical aspects of the product category. Which is refreshing because who really wants to hear any more “4 out of 5 dentists recommend” crap?
