Japanese Ad Says Wrist Cutting is Sexy

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Who new wrist cutting could be so sexy? A Japanese commercial for what appears to be a box cutting tool uses a wrist cutting motif – complete with pleated plaid skirt-clad school girls, of course. With copy like, “Let’s go stylish with wrist-cutting. It’s cute. When you cut, it doesn’t hurt that much. The blood becomes tastier,” the commercial fits squarely in the “this would never happen in America” category. But, thankfully, there are still people in this world with a gleefully twisted sense of absolutely politically incorrect humor. And we could all use a dose of that from time to time.

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Steve Hall

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