While Japan is far from being as uptight about smoking as those in America are, Japan Tobacco Inc. has launched an ad campaign urging consumers not to quit but to be more considerate. Instead of discussing the health issues surrounding the death sticks, the campaign carries copy such as, “The hand holding a lit cigarette is the same height as a child’s face.” Hmm, so it’s OK to suck down that nicotine, just don’t burn a kids face off while you are doing it.
