As Mary-Kate and Ashley Olsen, Linsay Lohan, Amanda Bynes, and Hillary Duff shift from tween/teen queens to adults with flaws, marketers are now clamoring for the next new fresh face and they may find it in a younger, less tarnished version of Britney Spears: her sister Jamie Lynn Spears. Spears just debuted her new Nickelodeon show, Zoey 101, in which she plays a student at a California boarding school. Yahoo searches for the show are up 1,733 percent this week.
Soon, no doubt, the sponsorship requests will pour in as marketers shed themselves of Olsen drug scandals, Lohan breast obsession and Duff stuff overdose. Yet, dampening hopes the younger Spears will cast off the baggage of her elder stars to display much needed refreshing intelligence and cultural insight, she said, in a USA Today interview, “I want to get a new Louis Vuitton purse. I’ve had that one (a Murakami) for a while. I need something a little bigger.” Yes. A brain.
