Perhaps attempting to break out of its own stuffy British brand purgatory, Jaguar launched a direct mail campaign for its XK8 that included a letter sent to 35,000 in England laced with sexual innuendo. Unfortunately, one of the letters landed in the hands of a 14 year old girl whose Dad wasn’t too pleased thinking it was from a pedophile.
Complaints where passed on the Britain’s Advertising Standards Authority and is now being investigated. Jaguar has already reacted to the mistake and has sent out flowers, wine and chocolates to upset customers. Tomorrow’s headline will be, “Bottle of Wine Finds Way to Three Year Old’s Crib.”
