Isn’t the sole purpose of drinking Jagermeister to get trashed out of your mind? After all, what other purpose does the drink serve? It’s not like it actually tastes good or anything. So why has the brand, for its first-ever U.S. TV campaign gathered together the likes of Keyshawn Johnson, Kerry King, Freddie Roach, Mike Lingerfelt, Mister Cartoon, Nathan Fletcher and recently inducted Rob Smets for an all out manly man-fest.
But…here’s the thing. These guys are really successful. Are we to believe they actually still drink Jager as opposed to, oh, say, some fine scotch?
Oh wait. According to the press release, “Jägermeister is a strong drink for strong men, with strong bonds.” OK. It all makes perfect sense now.
Anyway, the spot, created by LA-based Mistress, breaks today and can be seen on FX, Spike, Comedy Central, ESPN, Discovery and Fox Sports. Supporting the TV buy will be online efforts on Complex and VICE as well as outdoor
