J. Crew Taps Michelle Obama to Sell Clothes

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With a little bit of Gmail contextual wizardry, J. Crew is capitalizing on Obama and his wife Michelle with a text ad that leads to a landing page which reads, “All politics aside…this outfit gets our vote.”

Simple. Smart. Obvious. With all the contextual fuckery that exists, it’s nice to occasionally see one execution that’s actually relevant and isn’t selling turpentine to young teens who drink it to force abortions.

Picture of Steve Hall

Steve Hall

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