Yesterday, Yahoo held its NewFront presentation at Lincoln Center in New York. Sponsored social content company IZEA decided to have a bit of fun and “hijacked” the event with an army of purple-haired women carrying IZEA placards and wearing IZEA t-shirts emblazoned with the hashtag #TheNewPurple, an obvious jab at Yahoo!’s corporate colors.
It was an effort to tout the company’s belief that sponsored social content trumps display advertising.
