If OMD has it’s way, it’s the media that’s also shit out of luck as well if some client complains and demands to be refunded for a screwed up ad buy. Media Daily News reports the agency has added wording to it’s insertion orders requiring the media to pay the agency back if the agency issues a credit to the client. Can you see the creative accounting this enables? Client to agency: Let’s screw those fuckers over at ABC. Agency to media: You need to pay us back for that screwed up buy on Lost. Agency to Client: here’s that invoice for that…uh…fee for that…uh…work we did for…uh…something that…uh…just happens to match the cost of that ad buy on Lost.
