MTV will launch its new ad campiagn for MTV2 with the tagline, “It’s not MTV, it’s MTV2”. Trying to not look like an actual commercial, the spots portray a fake TV show with a plastic baby doll voiced by a grumpy dude and controled by a guy moving it’s arms. The campaign will run for five weeks beginning next month on DirecTV and Dish Network systems as well as local cable and broadcast.
