Playing on Americans short memory and ambivalence toward anything not directly in their own backyard, the National Cattlemen’s Beef Association has launched a new ad campaign that will appear on television and in print. The launch date of the campaign was postponed two weeks following the mad cow disease scare. The ads won’t mention mad cow and the group is confident that steps have been taken to contain the problem. Actually , when they saw that the problem originated in Canada, the group said, “screw it, it’s their problem, not ours.”
