The reigning Wimbledon champion is reportedly poised to sign a $60 million contract to market Nike sportswear for the rest of her playing career, officially making her the world’s most bankable female athlete.
“Its a big deal – in fact, its huge,” said Brandon Steiner, the chief executive of Steiner Sports marketing agency in New York. “Serenas greatest asset is her dominance – shes unbeatable, shes glamorous, shes an immense talent.
“If youre weighing up whos hot, whos the biggest person in the game, its Serena Williams. Shes the best thing out there.”
Glamorous?
