In tangent with Cat Fancy, Petfinder.com has launched “Cats Rule!”, an ad contest that aims to do two things:
– Improve public perception of cats
– Encourage people to adopt homeless ones
Entrants must create a 7×10″ print ad that demonstrates “the value and importance of cats, specifically of adopting one.” The winner gets a full-page run in Cat Fancy’s September issue. It will also appear on Catchannel.com and Petfinder.com.
That’s one thing I don’t get about this campaign. If its purpose is to alter negative public perceptions of cats, why preach to the saved? Get that bad-boy a full spread in Modern Dog or … hell, Dwell.
The deadline for submissions is May 23. See guidelines. If after the height of lolcat and Caturday you can’t put together a bangin’ cat ad, sell your Big Black Pencil and go be an accountant somewhere.
