Hey everyone’s doing it so why not a social media agency looking to get some ink around Super Bowl hype? Seattle-based social media agency Banyan Branch has put together this infographic examining the buzz leading up to this year’s game. Data was collected between December 30 and January 29. Some highlights:
– Quarterbacks captured the majority of the conversation buzz – most of which was football related (though Tom Brady also has some conversation around his personal life mixed in)
– Tom Brady generated the most conversation and yielded more yards than Eli Manning
– Receivers for both teams also generated a fair amount of buzz primarily due to their own activity on the channel there was no correlation between the volume of Twitter traffic and statistical performance on the field
– People like to talk about the Giants, but the Patriot players individually get more attention, including the coaches
And there you have it. Now stop wasting time and get back to work.
