We’ve got the Speckies. Why not the It Didn’t Air Awards? Yup. Jumping on the trend (or long-running fact depending upon who you ask) of awarding ads that never appeared, The London International Awards has, with help from Xhang Creative, launched a campaign to promote the award show for radio creative that never aired.
Xhang Creative President and London International Awards Jury President Doug Zanger said of the event, “Hell, we all have some great work that an account manager or client smashed to bits because it was too ‘creative’ or ‘out there’. There’s nothing worse than busting your ass on some great radio creative only to see it go up in spectacular flames. Just because someone didn’t like it, doesn’t mean it shouldn’t be recognized.”
And there you have it. Creative awards for creative sake. Oh but it’s all for a good cause. Proceeds from the sale of event t-shirts and other items will benefit the Freeplay Foundation, an organization which is “committed to providing innovative and practical energy solutions … to ensure sustained access to information and education via radio.”
